We’re roughly approaching one year since I started the other blog. A project that’s a lot more ambitious than this site. In the course of creating posting and promoting for that new site, One of the things that becomes very clear to me is that everything that I knew about site promotion no longer applies. Social media is in some ways still important but it’s not the driving force that it was early on. Some things are still very true like no one ever becomes famous from being on Twitter. While there are famous people on Twitter, they were famous before they blew up on Twitter. Being fired from your job over stupid Twitter posts doesn’t count as fame it may count as infamy but it’s definitely not fame . I don’t think anyone has ever really gotten rich Through lawful and Non scam means by posting on Twitter. Promoting your website on Twitter even 10 years ago never generated much traffic after you crossed the thousand follower threshold There was a very clear diminishing returns for the amount of effort. And that’s before it became X.
No one has ever become famous on Facebook. No one has ever been able to buy their parents a house because they were posting content on Facebook . There are not brand deals page spot Promotions available on Facebook . And when it comes to promoting a website , Facebook does not generate traffic. It’s intentional and designed to keep people on Facebook as long as possible they’re not letting anyone go over to another website. But without the content of other websites there really is no any reason to be on Facebook. I haven’t been on Facebook for the first about eight years I know only recently gone back and the one thing I’ve noticed is that there’s a lot of storm content and none of my friends are really posting anything on Facebook anymore there’s no reason for me can you unscrew the Facebook feed.
I’m starting to have my doubts that Pinterest is nearly as useful as it ever was. For the other project we’ve added nearly 80 pins some of them with custom graphics some of them with our featured image and out of all that effort we have only netted 2 clicks. That is a lot of effort or very little return. I have noticed that when I use Pinterest when I’m scrolling Looking things I’m curious about I am more apt to save a pin than I am to click on the website and actually visit the website that’s generating the content. And I’m starting to wonder if that isn’t true for most people who use Pinterest.
For the longest time, Google was the search engine to be indexed on. But I’ve noticed that not only for this blog. The current new major project. 10 year old. Blog. Most traffic from Google has died off. I personally blame their AI assistants. I’ve noticed that when I do a search on Google. The first thing I see is an AI answer. And for the most part. Google’s AI answer has the information I’m looking for. So the end result is I don’t ever click on a website. If no one is clicking on links to my site. Then there is no reason to be indexed by Google anymore. I get more traffic from Duckduckgo. Yahoo. And from other bloggers.
I’m not, Sure what the solution is. But it’s quite clear the old way just isn’t going to work. Anymore.
Of course this could just be new projects growing pains. A year or two maybe we’ll have 4 times the amount of traffic. Maybe we’ll make some change Google will have us at the top of the search Results. Maybe we’re using the wrong shade of pink ethics for Pinterest. I’ll just have to wait and see